Advertising Class: Using External Agencies For Advertising | Advertising Online Course by Udemy

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Briefing research agency, agency structure, briefing creative agency, agency selection, managing the relationship etc

An excellent training about Advertising

Advertising Class: Using External Agencies For Advertising

For any advertisement to be successful, its have gone through so many stages for professionals to work on it before we see it on our media screens. The research agency need to understand the cost of the research and a detailed briefing from the client to the agency to ensure that the agency understand the entire business of the client. Creative agencies can be either in-house or from a full service agency based on the expertise of the services the client want. Agency structure is key to understand the entire agency work for assessment by the client. It is vital to brief the creative agency professionally to ensure adequate information, selecting and managing agency is very key to the success of any advertising or promotional work.

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