Advanced- Specialist in Key Account Management & Acquisition | Marketing Fundamentals Online Course by Udemy

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Practical Tips on Acquisition and Retention of Key Clients

An excellent training about Marketing Fundamentals

Advanced- Specialist in Key Account Management & Acquisition

Key account managers work with a companys biggest (i.e, most important) customers to build long-term, strategic partnerships. This role requires a range of skills from closing sales and nurturing relationships to strategic planning and cross-functional leadership. KAMs’ are bound to ‘Gear Up’ in this New Normal situation at earliest before they miss the ‘Bus’. And losing one of those key accounts could have dire consequences for your businesss bottom line and long-term viability. In this ‘Next Generation’ market, companies are quickly discovering that winning with their key customers is becoming more critical than ever. Achieving excellence in key account management has become more complex and more significant in ensuring growth excellence. This program focuses on creating a structure for account management personnel to develop a strategy to manage those critical relationships that ensure business success. This leads on to looking at the operational processes required to ensure effective account management, and good working relationships between both parties. The course is very practical in nature, and includes exercises, that give learners the opportunity to reflect on how the subject matter relates specifically to their existing accounts. The program also provides tips and ideas to assist delegates achieve successful account management. You will be able to: Define the key account managements main functions and best practicesRecognize the importance of re-defining businesses processes to match the ever-changing market and customer requirementsProduce clear sales and marketing differentiators to neutralize competition (value-based proposition)Learn techniques for increasing the penetration throughout the depth and breadth of the key accountsTo know and identify why customer mapping and timeline mapping is important to keep the flow of the business

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